I’m Rounak Burnwal, an AI Product Builder, AI-Assisted Developer, and Digital Product Creator based in West Bengal, India. I build websites, apps, SaaS platforms, and practical tools around business needs.
I use Codex, prompt engineering, and hands-on testing to take ideas from product planning to working builds. I run Digital Bazzar, and my experience in marketing and client delivery helps me understand the customers and workflows behind each product.
A digital marketing venture I previously ran, now closed. The work brought campaigns, creative, websites, and sales funnels together around the needs of the business.
Understand the customer, the cost, and the path to conversion before choosing the tools.
02
Build with AI. Learn by doing.
Use clear prompts, practical testing, and fast iteration while continuing to deepen my programming and backend skills.
03
Think beyond one launch.
Favor repeatable systems, recurring revenue, and efficient operations that can support a growing business.
Beyond the work I’m interested in thoughtful money management and long-term wealth building—from tracking income and expenses to learning about mutual funds, SIPs, digital gold, and emergency planning.
FROM BUSINESS IDEA TO WORKING SYSTEM
Step 101
Start with the real problem.Start with the real problem. Start with the real problem.
Understand the business, the customer, and the constraint. Consider cost, conversion, and the outcome before choosing tools.Understand the business, the customer, and the constraint. Consider cost, conversion, and the outcome before choosing tools. Understand the business, the customer, and the constraint. Consider cost, conversion, and the outcome before choosing tools.
01
Start with the real problem.
I start with the business requirement, the audience, and the budget. Experience with real estate, education, and e-commerce helps me connect the product decision to the customer journey and the cost of reaching people.
BUSINESS NEED → CLEAR DIRECTION
Step 202
Turn the idea into a system.Turn the idea into a system. Turn the idea into a system.
Map the product, the customer journey, and the workflows. Connect the interface, payments, and marketing around one clear plan.Map the product, the customer journey, and the workflows. Connect the interface, payments, and marketing around one clear plan. Map the product, the customer journey, and the workflows. Connect the interface, payments, and marketing around one clear plan.
02
Turn the idea into a system.
I use prompts, product planning, and UI/UX thinking to connect the user experience with the systems behind it — from onboarding and dashboards to payments and customer workflows.
PRODUCT THINKING → WORKFLOW
Step 303
Work with AI. Stay intentional.Work with AI. Stay intentional. Work with AI. Stay intentional.
Use prompt engineering and AI-assisted development to build interfaces, improve code, debug, and connect the moving parts.Use prompt engineering and AI-assisted development to build interfaces, improve code, debug, and connect the moving parts. Use prompt engineering and AI-assisted development to build interfaces, improve code, debug, and connect the moving parts.
03
Work with AI. Stay intentional.
I build through AI-first workflows, using Codex and prompt engineering to generate and improve code, design interfaces, debug, and connect APIs. I’m continuing to build depth in writing code from scratch and backend engineering while learning through practical projects.
AI-ASSISTED DEVELOPMENT → PRODUCT
Step 404
Test, then take it live.Test, then take it live. Test, then take it live.
Test the product, resolve technical issues, and prepare it for deployment. Connect hosting, integrations, and payment workflows.Test the product, resolve technical issues, and prepare it for deployment. Connect hosting, integrations, and payment workflows. Test the product, resolve technical issues, and prepare it for deployment. Connect hosting, integrations, and payment workflows.
04
Test, then take it live.
I work through the technical steps between a working build and launch: testing, hosting, deployments, migrations, API integrations, and payment gateways.
TESTING → DEPLOYMENT
Step 505
Keep solving after the build.Keep solving after the build. Keep solving after the build.
Review feedback, campaign performance, and operating costs. Troubleshoot, refine the customer journey, and automate repeatable work.Review feedback, campaign performance, and operating costs. Troubleshoot, refine the customer journey, and automate repeatable work. Review feedback, campaign performance, and operating costs. Troubleshoot, refine the customer journey, and automate repeatable work.
05
Keep solving after the build.
I look at conversion, cost per lead, return on investment, and the work a business repeats every day. That informs campaign changes, funnel improvements, and automation, alongside troubleshooting server timeouts, plugin conflicts, database issues, and performance bottlenecks.
FEEDBACK → NEXT ITERATION
KEEP LEARNING. KEEP BUILDING.
SELECTED PRODUCTS & PLATFORMS
From a spark.To something real.
AI-assisted builds, ventures, and product thinking. Swipe or scroll to explore →
AI-assisted apps, SaaS products, and learning platforms. I use prompt engineering and tools such as Codex to plan, build, debug, and iterate.Prompt engineering · SaaS products · AI-assisted development · Product strategy
digital products. Bringdigitalproducts.Bring
Business websites and landing pages using WordPress, Elementor, and AI-assisted development, with hosting, deployment, and integrations handled as part of the work.WordPress · Elementor · UI/UX thinking · API integrations
web experiences to life. Connect the moving parts withwebexperiencestolife.Connectthemovingpartswith
Connecting the repetitive parts of a business through AI workflows, customer automation, and practical integrations.WhatsApp automation · AI workflows · Chatbot integrations · Payment workflows
automation. And bring product, design, andautomation.Andbringproduct,design,and
Shopify stores, digital products, and performance marketing: Meta Ads, lead generation, retargeting, and conversion-focused funnels.Shopify · Digital products · Meta Ads · Lead generation
business thinking together.businessthinkingtogether.
Explore the yellow symbols ↗
CONNECTED CAPABILITIES
Different disciplines.One connected vision.
A useful product needs more than code. I bring AI, technology, marketing, and business thinking into the same build.
✳01 / AI & automation
Human direction. AI acceleration.
Prompt engineering and AI-assisted development turn business requirements into working products and connected workflows.Prompt engineering and AI-assisted development turn business requirements into working products and connected workflows. Prompt engineering and AI-assisted development turn business requirements into working products and connected workflows.
↗Prompt engineering & Codex
↗AI-assisted development
↗WhatsApp & customer automation
↗Chatbots & connected workflows
I’ve also conducted workshops on using AI for graphic design.
⊞02 / Web & platforms
The experience. And the system behind it.
Business websites, Shopify stores, SaaS interfaces, and learning platforms, with practical delivery from interface to deployment.Business websites, Shopify stores, SaaS interfaces, and learning platforms, with practical delivery from interface to deployment. Business websites, Shopify stores, SaaS interfaces, and learning platforms, with practical delivery from interface to deployment.
↗WordPress, Elementor & Shopify
↗LMS & administrative dashboards
↗APIs & payment integrations
↗Hosting, deployment & troubleshooting
Custom PHP and MySQL work uses AI assistance, alongside basic Liquid and SQL knowledge.
↗03 / Marketing & commerce
Build it. Bring people to it.
Performance marketing through Meta, Facebook, and Instagram Ads, connecting audience, creative, budget, and the path to conversion.Performance marketing through Meta, Facebook, and Instagram Ads, connecting audience, creative, budget, and the path to conversion. Performance marketing through Meta, Facebook, and Instagram Ads, connecting audience, creative, budget, and the path to conversion.
↗Audience targeting & campaign budgets
↗Lead generation & WhatsApp funnels
↗Ad copy, creative & retargeting
↗Conversion, CPL & ROI analysis
Creative and copy shaped for the audience and Meta advertising requirements.
PLANNED & EXPLORATORY WORK
Ideas on the workbench.
Concepts I’m planning or exploring, separate from the selected builds above.
Student resource platform
Client funnel hub
WhatsApp automation systems
Landing page builders
CLIENT WORK & DELIVERY
Built aroundthe business.
Hands-on work with real estate businesses, educational institutes, and e-commerce brands— spanning websites, campaigns, landing pages, chatbots, and automation.
LEADS & DIGITAL PRESENCE
Real estate businesses
Marketing websites, landing pages, campaigns, and connected enquiry journeys.
COURSES & ENROLMENT
Education & training
Experience with institutes offering Spoken English and Digital Marketing courses.
STOREFRONTS & AUTOMATION
E-commerce & stores
Shopify and WordPress stores, payment gateways, and AI chatbot integrations.
THE NEXT CONVERSATION
Have an idea?Let’s makeit real.
A product to build, a campaign to improve, or a workflow to simplify. Tell me about the business and what you want to change.